Moving away from traditional to modern client-serving is one of the hottest topics nowadays about innovation in the Wealth Management world. Among the well-known challenges of high serving costs and decreasing margins, wealth managers are now also facing rising competition from new market entrants and regulatory pressure such as from FIDLEG & MiFID. Parallelly, generating an engaging client journey has become even more difficult.
Banks putting into practice Digital Mass Personalization processes are best placed to cope with the current environment, differentiate themselves from competitors and substantially increase engagement and loyalty of their clients.
In this regard, personalized communication and storytelling, achieved through Artificial Intelligence and natural language generation tools, combined with the generation of personalized investment ideas can be extremely important.
Prometeia’s wealth management software solution, PFTPro, achieves this through collecting, processing and understanding client data. The platform is fed through our Personalization processes and algorithms to identify and quantify each investor’s needs.
Prometeia, in partnership with adesso and finews.ch, will host a 45-minute webinar to discuss Mass Personalization at Scale and show the benefits clients have received from implementing our solutions.
Adisa Muminovic, Prometeia
Alexander Eppenberger, adesso