The digital transformation, the rise of the new fintech competitors along with the legislative changes represent both an opportunity and a necessity to innovate the marketing processes of banks and insurance companies.
This evolution requires them to develop an omnichannel and data-driven approach to Customer Relationship Management, that is designed to shift its focus of action to the customers, allowing them to get a flexible access to services in accordance to their preferences and needs.
Better marketing solutions based on analytics have many advantages: first and foremost, increased sales.
All the more so at the time of Covid-19, finding innovative alternatives is not just a "nice to have", but a survival move: finding the right customers at the right time, contacting them in the right way.
With the new CRM business line within the Data Science team, Prometeia aims to support the entire range of needs related to the digital transformation of its customers' marketing.
The CRM offer brings together competences of data scientists in advanced analytics and AI, with a solid expertise in the marketing field as well as in several successful digital transformation projects carried out in collaboration with some of the major banks and insurances in Italy.
The team is able to support the acquisition of a competitive advantage through an integrated end-to-end offering, structured along three main components: