NEWS

Prometeia presents its LinkedIn business case at dedicated event

Prometeia has been invited by LinkedIn to present to other firms how it used the professionals’ social medium to implement its content marketing and employer branding strategies.

On June 15th in Dublin Prometeia will join a small panel of well-established Linkedin users who will show to almost 40 European companies, recently landed on the platform, the best practices for a 360° communication and recruitment activity.

 

“Linkedin is one of the best ways to share our massive research production and to engage people through it” says Andrea Partesotti, Director at Prometeia. “We are a company that generates qualified content in the first place: in the last two years our Communication&Marketing staff has been able to convey the message and Linkedin has been at the heart of this process. We are honoured to be invited to reaffirm the idea,” adds Partesotti.

 

As of early June 2017, Prometeia’s page on LinkedIn had almost 17.000 followers, three time as much as this communication strategy began in 2015, with more than 1,2 million views this year and more than half of overall followers who are managers or senior profiles.